Thursday, October 20, 2011
Oneworld (CRS: *O), branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas. The alliance slogan is "Oneworld revolves around you".
The alliance had the biggest expansion in its history in 2007 when Japan Airlines, Malév and Royal Jordanian joined as full members, while Cathay Pacific's subsidiary Dragonair, five subsidiaries of Japan Airlines and two subsidiaries of LAN joined as affiliate members. In 2009, Oneworld celebrated its 10th anniversary with the introduction of a new standard Oneworld livery, that all of its member airlines adopted on a proportion of their fleets; and a special version of its logo.
By July 2011, Oneworld and its members-elect reached over 870 destinations in 146 countries, including announced destinations but not yet commenced. It operates over 9,300 daily flights, carrying 335 million passengers on a combined fleet of over 2,400 aircraft. Since late 2002, Oneworld member airlines have developed common specifications across their engineering and maintenance activities, reducing costs through bulk buying and parts sharing. It was also the first airline alliance to introduce interline e-ticketing across all member airlines' network.
Oneworld was voted the world's Best Airline Alliance in the 2002, 2004 and 2005 Business Traveller Awards. The alliance was also named the World's Leading Airline Alliance for the eighth consecutive year in the 2010 World Travel Awards and the world's Best Airline Alliance in both the World Airline Awards 2010 by Skytrax and in the GT Tested Reader Survey 2010 Awards by Global Traveler.