Virgin Australia's Uniform in 2011

David Flynn, Australian Business Traveller - Created by Project Runway Australia winner Juli Grbac, the upmarket uniforms seem well-suited to Virgin's own push to woo business and corporate travellers, beginning with today’s launch of its new business class seating and a new fast-track Sydney lounge to speed premium passengers from kerbside to check-in gate.

Grbac says she wanted the new uniforms to be about “style, sophistication and old-world glamour.
“I had to work with Virgin’s red, silver and purple, so I decided to make the red a little richer and add the purple as a splash of colour in the silk scarves” Grbac explains.

She claims Virgin Blue CEO John Borgetti even had a hand in choosing the tie worn by male crew, which sports a splash of purple, as Borghetti “wears a lot of designer brands and has an eye for style”.

“I took inspiration from the glamour of flying in the 1960s, and gave it a contemporary edge” she said. “The guys said they actually feel like pilots now.”

Original source: Australian Business Traveller 


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